Email opt-out best practices

Every email sent from Meet Your Fan includes a one-click unsubscribe header (RFC 8058) and a visible unsubscribe link in the footer.
Unsubscribe requests are honoured immediately, without requiring login.
Unsubscribes are scoped: campaign-specific, broadcast-specific, or full-platform. Fans choose.
We never re-add someone to a list just because they re-enter a campaign. Unsub is sticky.

If you're broadcasting to an entrant list and someone unsubscribes, Meet Your Fan removes them from future broadcasts on that campaign. You don't need to track this manually.

This article is informational and not legal advice. Verify current requirements with qualified counsel for high-value or regulated campaigns.