It means every sweepstakes on Meet Your Fan has a free entry path with the same prize pool and the same odds as the paid path. An entry through AMOE counts exactly the same as an entry bought with credits. Winners are drawn from the combined pool without any flag distinguishing which entries were paid.
The legal function of AMOE is to remove "consideration" from the sweepstakes. As long as there is a genuine no-cost way in, paying for extra entries is treated by most jurisdictions as a convenience fee, not a bet. The keyword is genuine: the AMOE path must be advertised alongside the paid path, must be processed in the same timeframe, and must not be deliberately made harder.
Meet Your Fan enforces this equivalence at the platform level. Campaigns launched from the US, UK, Australia, and Canada cannot disable AMOE, cannot assign different odds to AMOE entries, and cannot exclude AMOE entries from the winner pool.