- Put the specific grant in the official rules before the contest goes live. Name the uses (e.g. "winner's photo may be used in the influencer's social feeds and the campaign recap post for up to 12 months").
- For any use beyond that, reach out directly after the draw. A short written licence agreement is ideal — Meet Your Fan provides a templated "Extended Media Use Licence" in the campaign tools.
- For winners who are minors (which shouldn't be happening on MYF — see the age article), a parent or guardian must sign.
- If the content includes another identifiable person (e.g. a friend in a photo), the winner must confirm that person's consent too.
How do I obtain permission to reuse a fan's contest submission?
Specific grants up front, written licences for anything broader.
This article is informational and not legal advice. Verify current requirements with qualified counsel for high-value or regulated campaigns.