Meet Your Fan supports several distinct campaign shapes. Each one works differently and carries its own compliance considerations:
- Sweepstakes (ticket-raffle campaigns). Winners are chosen at random from the pool of entries. In many jurisdictions — most notably the United States — a random-draw promotion that requires a purchase to enter would qualify as a lottery, which only governments and licensed operators may run. To avoid this, those jurisdictions require a free alternate means of entry (AMOE) of equivalent value to the paid entry. Meet Your Fan checks the country the campaign is run from and automatically enables or disables AMOE based on local rules. AMOE is not required everywhere — but ultimately it is the campaign owner's responsibility to confirm that their campaign is compliant in every market where they accept entrants.
- Media campaigns. Structurally similar to sweepstakes — winners are chosen at random — but the fan's purchase is for exclusive media (photos, videos, voice notes, etc.), and complimentary draw entries are granted on top of the media purchase. The media itself is the thing being sold; the chance to win is a bonus. The same AMOE logic applies: if the campaign runs from a jurisdiction that requires a free entry path, Meet Your Fan enables it automatically, and the campaign owner is responsible for final compliance.
- Contest (judged submission). Coming soon. Contests will let winners be chosen on skill — a panel or the influencer judging submissions against a published rubric — rather than by chance. Contest support is not yet available on Meet Your Fan.
- Direct sale. Available only for meet-and-greet campaigns. The fan pays, the fan receives the meet-and-greet slot. No drawing, no chance. These are straightforward commerce transactions, so sweepstakes law does not apply — only consumer protection, tax, and the terms of sale.
Picking the right shape matters: it determines which rules apply and which compliance defaults Meet Your Fan turns on for you. When in doubt, start from a campaign template in the create flow — the platform will set sensible defaults — and then verify the result fits the laws of every market you're accepting entrants from.