Core Legal Concepts
Sweepstakes, contests, official rules, and how Meet Your Fan campaigns are structured.
Are lotteries legal for private businesses?
Why AMOE is what keeps Meet Your Fan campaigns lawful.
Do I need official rules on Meet Your Fan?
Required for sweepstakes and contests. What must be in them.
How does Canada's skill-testing question work on Meet Your Fan?
Canadian winners answer a math question. We ship this built-in.
How do I run a legal sweepstakes in the United States?
Three things to get right: no entry fee, posted rules, state registration where required.
What's the difference between a sweepstakes, a contest, a media campaign, and a direct sale?
The campaign shapes available on Meet Your Fan and how each one is treated.